Archive for the ‘Real Estate Marketing’ Category

PostHeaderIcon How to Create a Great Logo for Real Estate Company

Creating a logo is one of ways to boost the branding a company. As a matter of fact, branding plays a crucial role in marketing because it is the key to get potential customers to realize that your company is the only one that can provide their desired product or service. A good brand is able to deliver a message clearly, confirm your credibility, motivates potential buyers, connect you to your potential buyers emotionally and strengthen buyer loyalty.

To have a good brand, you must create a good logo. In fact, when you should create a logo, you should follow some guidelines. There are surely guidelines to choose the size, font and color of your logo. Basically, logo guidelines help building clients trust. They enable clients to easily distinguish your real estate company from other competitors. Because only a company that can stand out of the rest will be chosen by most clients, your company should have an outstanding logo.

Then, logo guidelines help creating consistency with the identity and message of your real estate company. The professionalism of a company can be easily inferred from the willingness to create consistency. If a company has consistency, they are usually reliable.  Further, logo guidelines actually enable you to avoid unauthorized uses of your logo. Because your logo significantly influences the branding of your company, your logo should not be used by other parties in inappropriate ways. If you follow logo guidelines, you can avoid this to happen.

Examples of Logo and Trademark Guidelines

To help you have better understanding about logo and trademark guidelines, the followings are examples from Twitter, Facebook and the National Association of Realtors.

1.  Twitter

Twitter uses the Twitter bird as a logo that is shown in either blue or white, but never in black or other colors. Usually, the chosen color is based on the chosen background where blue is for light background while white is for dark background. The Twitter bird should always face right. The “T” in Twitter or Tweet should be written in capital letter. Click here to read more about Twitter’s logo guidelines.

2.  Facebook

The company provides the Facebook logo, the “F” logo and the Facebook “Like” Button. Basically, you are not allowed to use the Facebook logo. However, if you have a special case, you may ask for a special promotion to the company. In this case, you should not use the Facebook logo in place of the word “Facebook”. The use of “F” logo is to promote your Facebook page or group. It should not be used to link to the login page. The Facebook “Like” Button is to be used with the Like button social plugin. You must capitalize the word “Facebook”, expect when it is used as a part of a web address. Click here to read more about Facebook’s logo guidelines.

3.  National Association of Realtors®

The terms REALTOR®, REALTOR-ASSOCIATE®, REALTORS®, the REALTOR® Logo and the Block “R” mark are owned by National Association of Realtors. These are membership marks that are used to distinguish members from non members. All members must stand for a strict Code of Ethics and the highest standard of professionalism is expected from them. Click here to read more about the National Association of Realtors®’s trademark and logo guidelines.

Tips to Create a Great Logo for Real Estate Company

1.  Use unique patterns

Building structures, roof tops and homes have been used by most real estate companies. To set your company apart from your competitors, you may use unique patterns like geometric shapes to represent you business. You may also use small stuffs that related to a building such as keys, locks and fences.

2. Use unique typography

A logo is not always about symbol; it can be about word. In this case, a strong typography can become a perfect choice.

3.  Pick the most suitable colors

The colors should show professionalism. You may choose blue, grey, black, and brown, and combine them with orange, purple, or yellow.


PostHeaderIcon The Real Estate Marketing

images (17)Real Estate Marketing is important in real estate business. Yeah, marketing is always important in any kind of business. It is because the marketing relate well to the customers directly. And, for real estate business, marketing determine how much customers that they can get in this month.

The Marketing Today

Doing marketing today is not difficult. Because of the progressing of technology, doing marketing now is really easy. You can utilize the internet to get many potential customers. The social media is also good to make marketing. So you don’t have to run around the town just to advertise your real estate by feet.

How to Marketing Today

Actually the other way to marketing today is much. If you think that social media is not too good to reach customers, you can use another way: email. Send email to your potential customers and you will be surprised looking how much replies you accepted. This way is better than using social media and you can also interact with the customers directly. Just tell them information that attractive and not too long so they can know it easily. The long information of Real Estate Marketing just makes them feel bored and maybe they don’t want to read it.

PostHeaderIcon Real Estate Marketing – Getting Focused

wpThe single biggest question I get from people getting started in real estate (and experienced for that matter) is “how to find deals?” They say, “I don’t know what to focus on in real estate. Should I focus on rehabbing? Should I focus on finding absentee owners? Should I focus on direct mail?”

The problem with those questions is that the real estate investor is confused about the whole business of real estate and the marketing plan behind finding the deals. I understand that you go to a three-day real estate training, or you buy a home-study course, and every angle of real estate investing is attractive. You can see the potential in all these different markets.

First things first, you have to get focused! This is the only way to get good at overcoming objections and solving problems unique to different types of motivated seller markets.

Let’s simplify this whole real estate marketing game and boil it down to this:
Who, What, When, Where, Why & How (And How Much)! Read the rest of this entry »

PostHeaderIcon Real Estate Marketing

wpLearning about real estate marketing is probably one of the most important activities an agent can do with his or her time. Although some would argue prospecting is more important, I would challenge that. Because you can spend a lot of time prospecting the WRONG way. Real estate marketing know how will enable you to become very efficient in your prospecting. To be successful, you must pick a niche market and speak to that niche’s needs, wants and desires.

Smart real estate marketing starts with education. You must learn the pros and cons of each type of marketing. You have online real estate marketing and then you have off line real estate marketing. Both should play an important role in your over all real estate marketing plan.

Off line real estate marketing uses advertising mediums like classified ads, homes magazines, signs, etc. Online real estate marketing focuses on generating business via the internet. Read the rest of this entry »

PostHeaderIcon Real Estate Marketing – Get Focused

timthumbThe single biggestquery I receive from people getting started in real estate (andexperiencedfor that matter) is “how to finddeals?” They say, “I don’t understand whatto focus on in real estate. Ought to I focus on rehabbing? Ought to I focus on finding absentee owners? Ought to I focus on directmail?”The problem along withthosequestionsis the fact that the real estate investoris actuallyconfused about the whole business of real estate and the marketing plan at the rear ofdiscovering the offers. I understand thatyou want to a three-day real estate training, or else you buy a home-study course, and eachangle of real estate investing is of interest. You can observe the potential in each one of these different markets.

First things first, you have toget focused! This is the best wayto obtain good fromconqueringargumentsandsolving problems distinctivein order to different types of motivatedvendormarkets.

Let’seasily simplify this entire real estate marketing game as well asboilthis down in order to this:
Who, Exactly what, When, Exactly where, The reason why & How (And just howA lot)!

Who isthat we arelikely to bespeaking with? Who’sthat we arelikely to beattempting to purchase homesfrom? You may want to work in one or two of the followingmarkets: house foreclosures, Read the rest of this entry »